TDP supports DEI in business and government workplaces.

DEI: Diversity, Equality, Inclusion

Seven Ways to Ensure DEI Remains an Important Part of Your Company Culture

Diversity, equity and INCLUSION, or DEI, has become a major topic of discussion in the corporate world over the last few years, with companies looking to better represent their customer base and offer a more inviting environment and equitable opportunities to their employees. However, while some companies continue to lead the charge in implementing new DEI initiatives, others have slowed, or even completely stalled, their efforts. Whether it’s due to a lack of resources for these departments, unsustainable practices or a loss of motivation, some companies are finding it harder and harder to continue to build upon their DEI efforts with the same vigor they once had.

However, there are still ways to ensure DEI remains an important part of your company culture and processes, even if you run into red tape. Here, seven business leaders from Rolling Stone Culture Council discuss some of the best practices any business can follow to keep diversity, equity and inclusion top of mind for teams at all levels of an organization.

Ensure DEI Permeates Every Level of the Organization

I’m a firm believer that for something to become corporate culture, it has to be articulated and practiced at every level in the organization. Some go to the extent of codifying it in their corporate values and mission statement. For it to have teeth, there has to be a consequence if someone, no matter what level, violates those DEI values. – Zain Jaffer, Zain Jaffer Foundation

Prioritize Working With a Diverse Clientel

When it comes to DEI in marketing, assess the diversity of your clientele. Prioritize a business mission structured around working with a well-varied clientele — not only in appearances but also in their goals, backgrounds, work and philosophies. When your work requires diverse concepts and strategies, you automatically employ a diverse workforce to meet those goals. – Magen Baker, Bell + Ivy

Establish a Dedicated Task Force for Accountability

One best practice any business can follow to ensure DEI remains important is to establish a dedicated DEI committee or task force. This group can lead initiatives, set goals and hold the company accountable for progress. At our company, this approach has worked well in creating a culture of inclusivity, fostering open conversations and implementing inclusive policies.